From Zero to Hero: Marketing Success Secrets for Tech Startups

By jdortbalFebruary 26, 2014

By John Ortbal, President Services Marketing Group It is estimated that 40 percent of venture backed companies fail; 40 percent return moderate amounts of capital; and only 20 percent or less produce high returns. It is the small percentage of high return deals that are most responsible for the venture capital industry consistently performing above

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Where Tech Start-ups come up short in marketing

By wpadminApril 24, 2011

Far too many start-ups in the technology sector launch a great product with distinct advantages over competitors but fail to gain a solid footing in their marketplace. One of the major reasons is lack of adequate investment from the beginning in what I would call a solid marketing infrastructure. Establishing a solid marketing infrastructure gives

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