Thought leadership is a term used to describe an organization that is recognized among its peers and in the marketplace for innovative ideas and the ability to demonstrate confidence in promoting or sharing those ideas as clear and actionable insights.
Services Marketing Group, Inc. (SMG) has a 20-year history of creating award-winning thought leader marketing communications aimed at helping independent software companies uniquely position themselves for breakthrough results in the marketplace. SMG develops positioning and plans, as well as creating and executing integrated marketing communications campaigns that consistently demonstrate the value of thought leadership. We rely on an integrated approach that combines the complete range of tactics and techniques including public relations, advertising, direct and Web 2.0 marketing as well as social networking.
Thought Leader Marketing describes how an organization is able to create and communicate a thought leadership positioning in the marketplace that can be used to sustain a clear competitive advantage in promoting and selling its products and services.